Who are you? Or perhaps more importantly, who do you want to be, and how do you express that through your blog? Today I read an article via Twitter called “30 Words Every Blog Needs” by Jon Acuff, a writer and speaker. Jon’s inspiration came from a blog called “Pocket-Sized Stories.” This blog features a statement at the top that, in 30 words, explains exactly who the author is and what the blog is about. This is such an important part of a blog! “Short”, “quick”, and “easy” is what readers want. If it does not grab someone’s attention, they probably will not keep reading.
Here is the Pocket-Sized Stories identifying statement:
So, how do you accomplish this? You should have a theme for your blog. This can be a loose theme, like social media, or it can be very specific like the “Pocket-Sized Stories” blog (he writes about the things that are in his pockets at the end of the day as a kindergarten teacher). Take a look at Jon’s blog as well. He has written two best-selling books, but he admits that he could not identify his blog in 30 words or less. Jon has a great variety of topics on his blog, and he uses humor in a way that still informs his readers.
I think it is ok to stray from your blog’s theme every once and while, but for the most part it is important to give your readers a consistent theme with your posts. I am definitely working on keeping my posts consistent, so if you have any feedback about how I can do that, leave a comment below!
I will leave you with one of my favorite songs (no, it’s not about blogging!)